Archive for December, 2010

December 15, 2010 @ 5:22 am

How to Make a Great Video!

Many people out there think that it is very hard to create a great video on your own, but as long as you follow certain steps / practices you can do it with ease.  You will be able to find thousands of different tips online, but the below tips are the few that work in every situation, and are very much needed to create a great video!

Tip 1 – Make a Plan

This is a very basic and fundamental step when doing almost any project or activity in life, but a step that is missed a lot of the time.  Before you take any photos, record any video, or even pick out the music track you will need to layout a plan for your video.   You will want to decide how long the video is going to be, who the target audience is for the video, and what is the message you would like to deliver.  After this, then you can decide where you want to shot the video, what type of photos do you need, and what the music track should be!  The video becomes very easy to shoot and put together once you have a proper plan.

Tip 2 – Equipment

Now a lot of people think that you need very expensive and high tech equipment to shoot a video, but this is simply not true.  You will need some sort of camcorder (flip, phone, camera, camcorder, etc) and even maybe some sort of camera (doesn’t need to be top-of-the-line) to be able to shoot the video and pictures needed.  Now even though you don’t need “high tech” equipment you will need to be familiar with the equipment you are using so that you can create the best possible quality.  Even if you have the best of the best, if you don’t know how to use it you will get a bad product!

Tip 3 – Lighting / Sound

Lighting can make all the difference in the world when taking photos, and shooting video!  If you have bad lighting your video or photos may turn out bad, and then the tone is set for your final product.   Now you will not need expensive lighting equipment, but you will need to make sure that the lighting is consistent and decent!  Another element that can ruin a video if not done right is sound.  If you have weird unwanted sounds in the background of your video it will distract viewers and cause them to deem the video amateur.  You will need to make sure to either have software to filter out these sounds, or use your planing to avoid such sounds.

Tip 4 – Practice

Now that you have everything down for your video (plan, equipment, lighting, sound) then the only thing left is to practice!  There is an old saying “that practice makes perfect” and it is true for almost everything in life.  The more you practice at something the better you will become, and even learn shortcuts or your own tricks!

Now there are many other tips out there that could help, but if you have these down then you are off to a great start!  We will continue to give out tips, and hints in the upcoming year – so lookout for them!

Filed under Everything Video · 264 Comments »

December 9, 2010 @ 12:14 pm

Why do you need video?

There are many business today that are having a hard time incorporating video into their marketing and advertising plans. They either don’t have the time, money, or “good” reason to incorporate video. Today I would like the solve at least one of these “road blocks” by answering the “good” reason portion.

Yes, everyone is aware that video is the future and that a lot people are starting to incorporate it – but why? Well there has been a lot of research and studies done that will show many facts about why video helps increase awareness, engagement, and profits! Now some might not really care about words such as “engagement” or “awareness”, but everyone cares about the word profit.

Today we live in a world that revolves around video. We watch video on our televisions (most have multiple in their house), computers, and even mobile devices. Almost every great book has either been made into a movie, or is in the process. Almost everyone has a list of their favorite TV shows, movies, You-tube channels, and even commercials. Not to mention when we are not watching TV on those outlets we are playing games (another type of video)! We are

drawn in by video!

Now some still may be wondering – Why would this work for my business just because it works for entertainment. My business is meant to be educational and informational! – well the answer is simple. People are now used to video and more open to it. If you find video fun and entertaining then you will be more likely to view a video that comes up on a business site, than read a bunch of text. Video can create an excitement about your business that words will simply fail at. The more entertaining and exciting, the more likely it is for a customer to buy your product or service!

Video is the future, and will grab more viewers and sales than just text or images. If a picture is worth a thousand words, then what is a video worth?

Filed under Everything Video · 439 Comments »

December 1, 2010 @ 3:43 pm

Is a Video Resume Right for You?

After an interviewer identifies those candidates that meet all the skill set and experience requirements, how do they decide which candidates to interview?

The interviewer has to make decisions about everything that cannot be said in a resume! Its the critical personal elements that make the difference in finding the right candidate, such as soft skills, fit within the culture, etc. Personality, confidence, demeanor, loyalty, career satisfaction and productivity are difficult characteristics to infer from written word.

Hiring managers review hundreds of resumes before creating their interview list. With about seven qualified candidates for each open role, you need to find a way to communicate your soft skills. To be competitive in today’s tough job market, your personal, soft skills most also be communicated.

One tool gaining popularity is a video resume. A video resume gives you the opportunity to convey soft skills like communication style, passion, ideas, demeanor, and personality. It is a multimedia tool that goes beyond the written word. It should not just repeat your resume word-for-word. It should be everything the interviewer cannot read. Therefore, to set yourself apart from other candidates you must tell the story of your achievements, personality and confidence. You need to showcase why you are the best candidate for the role, don’t let the interviewer infer it from your resume.

Remember, words account for approximately 6% of a complete communication. Words are not enough!
Try combining the traditional career resume with video and tell your story? Its time to land your dream job.!

Try it for Free at

Filed under Everything Video · 231 Comments »