Archive for May, 2012

May 29, 2012 @ 5:54 pm

Video and Social Media !

Video and Social Media……two terms that are HUGE right now, and also two things that we think go hand and hand.  There is no doubt that we are in a Social Media Era with Facebook, Twitter, LinkedIn, FourSquare, Pinterest, YouTube, Tumblr, and so on!  But we are also in a Video Era with YouTube becoming the second biggest search engine and with all the new video apps (Viddy, SocialCam, Tout, Klip, etc.) that are dominating the app world.  So it only makes sense that one of the best uses for video is to showcase it across your social media accounts!

Even most of the video apps out there are social in their own right with their own communities that tie into different (already established) social media networks.  Plus (almost) every social media network out there has a way to upload and display videos on your accounts / pages.  This makes it very easy for you to create a video and allow it to have a huge impact on all of your audiences !

Plus with you using social media to showcase and distribute your videos you can have a wide range of topics and types of videos you create.  You don’t have to stick with only educational and corporate videos that most brand managers would want.  You can create web series, funny videos, and even conduct contests through videos using your social media accounts.  Social media also gives you a great way to showcase sample videos and client videos to the world that can do more for a brand than any educational video !

Social also allows you to create more “on the fly” videos where they don’t have to be these $30,000 dollar videos produced by major companies, but low cost videos that have a huge impact.  It allows for all types of businesses to get into the act, which then produces more content and makes all the social media users (consumers) happy!

In conclusion – Video / Social Media are two very different tools, but two tools that very much belong together to bring users a great (impact) experience that can go a long way for any business….small or large!


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