Video Archive

April 18, 2012 @ 3:16 pm

Blog Feedback !

We have been receiving some great feedback from all of our readers and wanted to take a second to thank all of you for reading and being so involved with our blog!  There have been many comments, and questions (which I have been doing my best to keep up with), and I wanted to figure out what problems or videos tips you would like us to write about next.  We are able to cover almost anything concerning video (since we live, breathe and die video) and wanted to try and help some of our loyal readers out there with the their video needs.  Please either comment below or email me (CBurnett@vadz.com) with some topic ideas or video problems.  I will try to do a write up on each topic (or at the very least email you some solutions)!  Once again I wanted to thank everyone for reading and being so involved and the next post will go up this week!

 

Regards,

vADz Team

Filed under Video · 2 Comments »

March 5, 2012 @ 4:12 pm

New Features and Changes Coming to vADz.com !

Over the past year we have worked very hard to keep up with the latest video trends and news so that we can keep improving vADz.com.  We have also been taking into account valuable feedback and new video information from our partners to better shape the site and how it is used.  Now all of the hard work is finally paying off and we are about to introduce some huge new changes:

Freemium Model

We are changing the pricing scale on the site to now include a Free package that lets you create custom made videos along with adding marketing options.  We will still have our Gold (19.00) and Premium (49.00) packages, but hope to promote the Free package so that our viewers can try out the system without any payment worries.

New Voice Recorder

We will now have a “voice over” feature build right onto the editor so that our users can record voice overs right when they are editing together a custom video.  It is very easy to use and the audio clip will automatically save within the media files so that you can add it to the video.  The whole process should only take a minute !

New Extended Timeline

The video editor timeline (length of the editor and video) will be extended to 3 minutes instead of the old 1 minute timeline.  This will allow for longer videos so that our users can now record not only video ads, but welcome videos and social media videos.

New Newsletter Video Option

We will also be introducing a new marketing option to go along with the created videos allowing you to add a Constant Contact Newsletter campaign right from our site and embedding your newly created video right into the Newsletter !  Our partners at Constant Contact have helped a lot in getting this new option created and we are very excited about it !

New Flow and Design

We will also be introducing a completely new design and modified flow that we believe will help our users tremendously.  The new flow will be more user friendly and easier to follow, while the new design updates the site more and gives a cleaner / sleeker look.

 

Please keep a look out for these changes and updates over the course of this month.  We are very excited and welcome all feedback.

Filed under Video · 538 Comments »

February 2, 2012 @ 7:01 pm

Why Your Small Business Needs Video Marketing

**This post is by the COO of vADz.com and originally appear on American Express Open Forum****

Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new, digital marketplace.

So how can you create a dynamic advertising campaign with a limited budget? Video.

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.” Read: video drives search results. On the OurTown website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.

Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.

You can, of course, hire a production company and have them make a video for you. But if that option doesn’t fit into your budget, you can make a very effective video yourself using simple software or an online video service. You should be able to put together a great video for less than $50. Here are some tips to keep in mind when making your advertising video:

  • Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos.
  • Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.
  • Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
  • A little humor never hurts. Sometimes your own gaffes in making the video make it even more appealing.
  • Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer.
  • Make sure your customer knows how to find you. Don’t forget to include your phone number, address, website address and e-mail. If you have a brick and mortar location, you might even want to include a map.
  • Distribute your video in every way possible. Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website. There are online video services that will provide all of these services for a price if you don’t want to do it yourself.

You may think this sounds like a lot of trouble, but you do need video. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.

Filed under Video · 291 Comments »

November 23, 2011 @ 7:48 pm

Things are changing…..

Over the last decade there have been huge changes to the way society interacts with one another and how we go about our daily lives.  We have gone from Newspapers to Online Daily News sites, from huge bulky computers to ultra-line laptops,  from big clunky cell phones to tiny smart devices…and from TV’s to video being everywhere (TV / Computers / Phones / Mobile devices).  Many things have changed, but none can compared to the Technological movement of the last decade with video being right there near the front!

Right now as it stands video is one of the biggest medias across the board!  People are watching video on TV, in the movies, on their phones, on their computers, and also on their mobile devices!  Also, the viewing time has gone up across the board over the last few years…..I think it is quite clear that people are into video!  And for that matter why not?  Video is easily one of the most entertaining forms of media and it can cut down the learning time on certain things.  It is also more engaging then any other media and shared more often as well.  Video is changing the mentality of how we live our lives….video blogs, sent them a video (instead of a picture) lets video chat (instead of using IM), and the list of changes goes on and on.

Video has become a very powerful tool and should be leveraged in all aspects including advertising, promotion, learning, and entertainment.  It has transformed over many years and has broken many barriers.  The question now remains – are you using video, and if no why not?

Filed under Video · 257 Comments »