April 24, 2012 @ 12:43 pm

What the new “Google Adwords for Video” Means for You !

Google has just announced that they are finally opening up their new Google Adwords for Video on YouTube to everybody on Monday (4/23) !  This is great news for vADz and for the small advertiser.

 

After many months of testing with a select group of small and medium sized businesses they felt it was time to open this up to all businesses allowing for the first time -small businesses the chance to have their video ads be viewed by a “super bowl like audience”.  This is great news for all small and medium sized businesses who have already gotten  into video and have either video ads, or social videos created.  But what about the rest who either don’t have any videos yet, or don’t have videos ready for actual advertising?  That is where I believe vADz.com fits in perfectly!

 

Many people have YouTube accounts with different video clips, but most will feel a bit hesitant to present those as actual video ads to be displayed  to millions of viewers.  Yes, you might ask isn’t that the point of their YouTube channel, yes it is, but most of these small companies don’t have millions of viewers and know that their individual base is smaller.  So when they want to put out a video ad that represents their company…they are going to want something that is just a little bit more fine tuned and geared towards branding and advertising.  They are going to want something with a marketing message in it, they are going to want to add photos, video, music, etc…..voila vADz!

 

vADz will allow you to create your personal video ad using our vADz video editor.  You can mix together images, video, voice overs (which you can create right in our video editor), music, transitions, and text.  Then our compiler will make it into one video file that can be then uploaded right to your YouTube account (which is where you pull your video ads for the new video adwords).  This will allow you to be able to have your standard YouTube videos within your channel while also allowing you to create a more professional grade video that you would like to use in video advertising all at a low cost.

 

So now instead of hiring someone and paying out thousands of dollars to create a professional video and then buying 10 of thousands of dollars in advertising blocks….you can create a professional video for $20($50 if you want us to assemble it for you)  and then set a daily limit as low as $25 a day to advertise your company using video.   This is a huge win for small and medium sized businesses and with vADz you can turn it into a great branding / lead generator opportunity.

Filed under Everything Video · Comments Off

March 5, 2012 @ 4:12 pm

New Features and Changes Coming to vADz.com !

Over the past year we have worked very hard to keep up with the latest video trends and news so that we can keep improving vADz.com.  We have also been taking into account valuable feedback and new video information from our partners to better shape the site and how it is used.  Now all of the hard work is finally paying off and we are about to introduce some huge new changes:

Freemium Model

We are changing the pricing scale on the site to now include a Free package that lets you create custom made videos along with adding marketing options.  We will still have our Gold (19.00) and Premium (49.00) packages, but hope to promote the Free package so that our viewers can try out the system without any payment worries.

New Voice Recorder

We will now have a “voice over” feature build right onto the editor so that our users can record voice overs right when they are editing together a custom video.  It is very easy to use and the audio clip will automatically save within the media files so that you can add it to the video.  The whole process should only take a minute !

New Extended Timeline

The video editor timeline (length of the editor and video) will be extended to 3 minutes instead of the old 1 minute timeline.  This will allow for longer videos so that our users can now record not only video ads, but welcome videos and social media videos.

New Newsletter Video Option

We will also be introducing a new marketing option to go along with the created videos allowing you to add a Constant Contact Newsletter campaign right from our site and embedding your newly created video right into the Newsletter !  Our partners at Constant Contact have helped a lot in getting this new option created and we are very excited about it !

New Flow and Design

We will also be introducing a completely new design and modified flow that we believe will help our users tremendously.  The new flow will be more user friendly and easier to follow, while the new design updates the site more and gives a cleaner / sleeker look.

 

Please keep a look out for these changes and updates over the course of this month.  We are very excited and welcome all feedback.

Filed under Video · 538 Comments »

February 2, 2012 @ 7:01 pm

Why Your Small Business Needs Video Marketing

**This post is by the COO of vADz.com and originally appear on American Express Open Forum****

Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new, digital marketplace.

So how can you create a dynamic advertising campaign with a limited budget? Video.

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.” Read: video drives search results. On the OurTown website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.

Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.

You can, of course, hire a production company and have them make a video for you. But if that option doesn’t fit into your budget, you can make a very effective video yourself using simple software or an online video service. You should be able to put together a great video for less than $50. Here are some tips to keep in mind when making your advertising video:

  • Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos.
  • Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.
  • Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
  • A little humor never hurts. Sometimes your own gaffes in making the video make it even more appealing.
  • Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer.
  • Make sure your customer knows how to find you. Don’t forget to include your phone number, address, website address and e-mail. If you have a brick and mortar location, you might even want to include a map.
  • Distribute your video in every way possible. Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website. There are online video services that will provide all of these services for a price if you don’t want to do it yourself.

You may think this sounds like a lot of trouble, but you do need video. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.

Filed under Video · 291 Comments »

July 19, 2011 @ 2:16 pm

vADz Update !

We have just launched our new version of vADz over the past two weeks and wanted to give an over view of the changes and added features that will enhance your video ad even further!  We have added many features that we felt  would benefit our customers greatly without raising the cost to them at all!  We are still in the process of updating the site and are working on our latest new feature which will be the ability to send out newsletters with video!  Please enjoy…..

1)  We have added 5 new transitions to our video editor.  This will allow for even more professional effects when mixing together you video ad.

2)  We have added a voice over section to allow our users to add music and a voice over to there video.  We also added volume controls to each section so our users can control how the voice over flows with the music.

3)  We have added our compiler which allows us to compile your video once completed into a true video file which can be uploaded anywhere (including YouTube).

4)  Our top 2 packages (Gold & Premium) are now set to have unlimited views for the video created.

5)  We have changed the video player to enhance the viewing quality.  It will also show as a larger video now.

6)  We have added the option of selecting a “Before & After” image to be placeholders on the page while the video is not playing.  Thus enhancing the branding for our customers.

7)  We have changed some of the navigation on the site to create an easier flow when creating your vADz video.

We are still working on our newsletter project and changing vADz to a Freemium model where we will offer a Free package along with our Gold and Premium.  We are always looking for new ways to enhance our product and offer so please try vADz out for free today and let us know what you would like to see added or changed!

Filed under vADz Education · 221 Comments »

January 11, 2011 @ 10:36 am

Video and the New Year.

There was a lot of buzz last year about video ( how people were using and viewing it), and this year is going to be no different!  Many experts believe that this will be the year of video…..more video incorporated into sites, advertising, social media, news, etc.  Everything will revolve around video, and many people are trying to catch up so that they won’t be left behind!

The biggest change I see this year is in video advertising and video promotion.  More and more companies have embarked on video campaigns and the incorporation of video in social media.  And why not, more sites have moved into a video heavy platform where video is incorporated everywhere across the site.

Google has been working on a new video ad network, and so have many other smaller networks throughout the world.  More and more video advertising companies have cropped up, and even more is expected.  Even blogs focused on video have been gaining steam (RealSEO.com).

And it’s not just the sites pushing video….it’s the people!  YouTube became the second largest search engine last year because people are interested and captivated by video.   People are watching and creating videos more than ever before and they are only getting started!  This is partly due to the new technology (i phones, flips, cameras) that is now available to the general public that allows them to create videos cheaper.

With all the above elements it’s hard not to think that this will be the year for video.  The only question is are you going to join in on all the fun…..or get left behind?

Filed under Everything Video · 11 Comments »