April 24, 2012 @ 12:43 pm

What the new “Google Adwords for Video” Means for You !

Google has just announced that they are finally opening up their new Google Adwords for Video on YouTube to everybody on Monday (4/23) !  This is great news for vADz and for the small advertiser.

 

After many months of testing with a select group of small and medium sized businesses they felt it was time to open this up to all businesses allowing for the first time -small businesses the chance to have their video ads be viewed by a “super bowl like audience”.  This is great news for all small and medium sized businesses who have already gotten  into video and have either video ads, or social videos created.  But what about the rest who either don’t have any videos yet, or don’t have videos ready for actual advertising?  That is where I believe vADz.com fits in perfectly!

 

Many people have YouTube accounts with different video clips, but most will feel a bit hesitant to present those as actual video ads to be displayed  to millions of viewers.  Yes, you might ask isn’t that the point of their YouTube channel, yes it is, but most of these small companies don’t have millions of viewers and know that their individual base is smaller.  So when they want to put out a video ad that represents their company…they are going to want something that is just a little bit more fine tuned and geared towards branding and advertising.  They are going to want something with a marketing message in it, they are going to want to add photos, video, music, etc…..voila vADz!

 

vADz will allow you to create your personal video ad using our vADz video editor.  You can mix together images, video, voice overs (which you can create right in our video editor), music, transitions, and text.  Then our compiler will make it into one video file that can be then uploaded right to your YouTube account (which is where you pull your video ads for the new video adwords).  This will allow you to be able to have your standard YouTube videos within your channel while also allowing you to create a more professional grade video that you would like to use in video advertising all at a low cost.

 

So now instead of hiring someone and paying out thousands of dollars to create a professional video and then buying 10 of thousands of dollars in advertising blocks….you can create a professional video for $20($50 if you want us to assemble it for you)  and then set a daily limit as low as $25 a day to advertise your company using video.   This is a huge win for small and medium sized businesses and with vADz you can turn it into a great branding / lead generator opportunity.

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April 18, 2012 @ 3:16 pm

Blog Feedback !

We have been receiving some great feedback from all of our readers and wanted to take a second to thank all of you for reading and being so involved with our blog!  There have been many comments, and questions (which I have been doing my best to keep up with), and I wanted to figure out what problems or videos tips you would like us to write about next.  We are able to cover almost anything concerning video (since we live, breathe and die video) and wanted to try and help some of our loyal readers out there with the their video needs.  Please either comment below or email me (CBurnett@vadz.com) with some topic ideas or video problems.  I will try to do a write up on each topic (or at the very least email you some solutions)!  Once again I wanted to thank everyone for reading and being so involved and the next post will go up this week!

 

Regards,

vADz Team

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April 5, 2012 @ 2:41 pm

How to Get the Most Out of Video Marketing

This post was originally posted to American Express Open Forum by the vADz COO Carol Meinhardt

Business, especially small business, is all about people and how they relate to one another. So why not present the personal side of your business to your customers through video?

In an earlier OPEN Forum article, Why Your Small Business Needs Video Marketing, I outlined several tips on getting started. Here, I want to talk about a way to enhance your videos with features and techniques called SmartVideo.

What is a SmartVideo?

A SmartVideo is one that leads your customer to take an action that will result in a sale for your business. Like all business videos, you’ll want to include relevant facts about your product or service, a product demo, a personal message from the founder, customer testimonials and whatever else might is relevant. What differentiates a “SmartVideo” from any other video is that you give your customer the ability make a decision and execute the sale immediately, rather than sending them to a store, website or showroom to close the deal. How? By incorporating any or all of the following “smart” features:

  • Coupon: With SmartVideo, you can attach a coupon to your video which users can download right upon viewing.
  • Downloadable attachments: This could be a menu, fact sheet, founder bio, press coverage or any other piece of information that can help close the sale or drive traffic to your business.
  • Map: Viewers of your video can click on a map to find out your exact location.
  • Buy Now: SmartVideos may also contain an ability to let users buy your product straight from the video.
  • Tracking: Some video hosting companies will be able to set up online ad placements for you and track the viewership to your videos.

Here is an example of a SmartVideo of a cooking demonstration for a restaurant client created with our editing software, vADz, containing a coupon, chef bio and map. As discussed in my last post, you can use a simple software or online video service to create your video. Video editors vary on ease of use and options offered, but are generally much less expensive than if you were to hire your own production team.

Preparing your SmartVideo

Before you select a video editor or distribution platform, consider the following:

  • Determine what content you’ll want to show. Grab your digital camera and take some pictures and short videos of your business or your products. You can also use videos and pictures supplied by vendors and manufacturers you represent.
  • Decide on the message you would like to send to your customer. Think about the best and unique features that make your product, service, food and/or activity very special. Tell that story! Are you introducing a new product or service? Do you have a “special offer” you are promoting? Maybe you want to sell yourself. SmartVideo can be used to make a terrific video resume.
  • Extra tip: Download your pictures, videos, text and any music files to which you own the rights to your Desktop or folder on your computer.

Now you are ready to register with your video-editing provider and upload your pictures and videos per their instructions. Drag and drop your content to create the order and flow of your video and try out some techniques for dissolving images into one another and inserting and formatting text. Most video editing software will allow you to preview your video and make changes, so don’t be afraid to try different things out.

You made a SmartVideo, now what?

Once you have your content and call to action packed into an engaging video, distribute it “smartly” by letting as many people see it as possible. E-mail it, blog it, advertise it, display it everywhere you can—Facebook, Twitter, LinkedIn, your website, etc. Additionally, make sure it is optimized for mobile devices like smartphones and tablets.

If people are searching for a business of your type, they might be searching on YouTube. You can easily create a YouTube channel for your business where you can upload all of your videos. Then, be sure to include a link to your YouTube channel on your website so that your patrons can have a one-stop place to see all of your video messages.

Social media has become increasingly important to business and video is key to social sharing—make it work for you. The more people who not only see your video, but can interact with you directly as a result, the more potential customers you will have. So get busy!

Have you created a SmartVideo? 

OPEN Cardmember Carol Meinhardt is co-Managing Member of Chicago West Pullman, an investment holding company and the COO of vADz, Inc, a social video advertising platform, and OurTown Media, a hyper-local news network.


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