April 18, 2012 @ 3:47 pm

Video Fun

Just for fun we wanted to update our readers on some of our latest funny videos that we created and shared on our Facebook page and YouTube page !  Below we have our Easter video / Jacques the Bunny videos / Star Wars bunny / and a funny sneak peck video to another project the our main company is working on…SocialPoint.me !

New Videos :

http://www.youtube.com/watch?v=cq-0pUXT3CI

http://www.youtube.com/watch?v=Mugi2Y57cZ0&feature=relmfu

http://www.youtube.com/watch?v=ImGpZj5zCWU

http://www.youtube.com/watch?v=93-2qYv7Jrg&feature=relmfu

 Special Sneak Peak Video :

http://www.youtube.com/watch?v=s54-VdvPsQk&feature=relmfu

 

Please let us know what you think down in the comments!

Filed under vADz Fun Videos · 1 Comment »

February 2, 2012 @ 7:01 pm

Why Your Small Business Needs Video Marketing

**This post is by the COO of vADz.com and originally appear on American Express Open Forum****

Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new, digital marketplace.

So how can you create a dynamic advertising campaign with a limited budget? Video.

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.” Read: video drives search results. On the OurTown website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.

Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.

You can, of course, hire a production company and have them make a video for you. But if that option doesn’t fit into your budget, you can make a very effective video yourself using simple software or an online video service. You should be able to put together a great video for less than $50. Here are some tips to keep in mind when making your advertising video:

  • Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos.
  • Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.
  • Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
  • A little humor never hurts. Sometimes your own gaffes in making the video make it even more appealing.
  • Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer.
  • Make sure your customer knows how to find you. Don’t forget to include your phone number, address, website address and e-mail. If you have a brick and mortar location, you might even want to include a map.
  • Distribute your video in every way possible. Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website. There are online video services that will provide all of these services for a price if you don’t want to do it yourself.

You may think this sounds like a lot of trouble, but you do need video. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.

Filed under Video · 291 Comments »

January 11, 2011 @ 10:36 am

Video and the New Year.

There was a lot of buzz last year about video ( how people were using and viewing it), and this year is going to be no different!  Many experts believe that this will be the year of video…..more video incorporated into sites, advertising, social media, news, etc.  Everything will revolve around video, and many people are trying to catch up so that they won’t be left behind!

The biggest change I see this year is in video advertising and video promotion.  More and more companies have embarked on video campaigns and the incorporation of video in social media.  And why not, more sites have moved into a video heavy platform where video is incorporated everywhere across the site.

Google has been working on a new video ad network, and so have many other smaller networks throughout the world.  More and more video advertising companies have cropped up, and even more is expected.  Even blogs focused on video have been gaining steam (RealSEO.com).

And it’s not just the sites pushing video….it’s the people!  YouTube became the second largest search engine last year because people are interested and captivated by video.   People are watching and creating videos more than ever before and they are only getting started!  This is partly due to the new technology (i phones, flips, cameras) that is now available to the general public that allows them to create videos cheaper.

With all the above elements it’s hard not to think that this will be the year for video.  The only question is are you going to join in on all the fun…..or get left behind?

Filed under Everything Video · 11 Comments »