April 24, 2012 @ 12:43 pm

What the new “Google Adwords for Video” Means for You !

Google has just announced that they are finally opening up their new Google Adwords for Video on YouTube to everybody on Monday (4/23) !  This is great news for vADz and for the small advertiser.

 

After many months of testing with a select group of small and medium sized businesses they felt it was time to open this up to all businesses allowing for the first time -small businesses the chance to have their video ads be viewed by a “super bowl like audience”.  This is great news for all small and medium sized businesses who have already gotten  into video and have either video ads, or social videos created.  But what about the rest who either don’t have any videos yet, or don’t have videos ready for actual advertising?  That is where I believe vADz.com fits in perfectly!

 

Many people have YouTube accounts with different video clips, but most will feel a bit hesitant to present those as actual video ads to be displayed  to millions of viewers.  Yes, you might ask isn’t that the point of their YouTube channel, yes it is, but most of these small companies don’t have millions of viewers and know that their individual base is smaller.  So when they want to put out a video ad that represents their company…they are going to want something that is just a little bit more fine tuned and geared towards branding and advertising.  They are going to want something with a marketing message in it, they are going to want to add photos, video, music, etc…..voila vADz!

 

vADz will allow you to create your personal video ad using our vADz video editor.  You can mix together images, video, voice overs (which you can create right in our video editor), music, transitions, and text.  Then our compiler will make it into one video file that can be then uploaded right to your YouTube account (which is where you pull your video ads for the new video adwords).  This will allow you to be able to have your standard YouTube videos within your channel while also allowing you to create a more professional grade video that you would like to use in video advertising all at a low cost.

 

So now instead of hiring someone and paying out thousands of dollars to create a professional video and then buying 10 of thousands of dollars in advertising blocks….you can create a professional video for $20($50 if you want us to assemble it for you)  and then set a daily limit as low as $25 a day to advertise your company using video.   This is a huge win for small and medium sized businesses and with vADz you can turn it into a great branding / lead generator opportunity.

Filed under Everything Video · Comments Off

April 18, 2012 @ 3:47 pm

Video Fun

Just for fun we wanted to update our readers on some of our latest funny videos that we created and shared on our Facebook page and YouTube page !  Below we have our Easter video / Jacques the Bunny videos / Star Wars bunny / and a funny sneak peck video to another project the our main company is working on…SocialPoint.me !

New Videos :

http://www.youtube.com/watch?v=cq-0pUXT3CI

http://www.youtube.com/watch?v=Mugi2Y57cZ0&feature=relmfu

http://www.youtube.com/watch?v=ImGpZj5zCWU

http://www.youtube.com/watch?v=93-2qYv7Jrg&feature=relmfu

 Special Sneak Peak Video :

http://www.youtube.com/watch?v=s54-VdvPsQk&feature=relmfu

 

Please let us know what you think down in the comments!

Filed under vADz Fun Videos · 1 Comment »

February 2, 2012 @ 7:01 pm

Why Your Small Business Needs Video Marketing

**This post is by the COO of vADz.com and originally appear on American Express Open Forum****

Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new, digital marketplace.

So how can you create a dynamic advertising campaign with a limited budget? Video.

Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.” Read: video drives search results. On the OurTown website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.

Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.

You can, of course, hire a production company and have them make a video for you. But if that option doesn’t fit into your budget, you can make a very effective video yourself using simple software or an online video service. You should be able to put together a great video for less than $50. Here are some tips to keep in mind when making your advertising video:

  • Keep it short. Studies show that we have an attention span of about 30 seconds. So if you are making an advertising or branding video, say what you have to say and then save the rest for follow up videos.
  • Combine video and still images. Mixing videos and stills of your product, employees, location and anything that you believe will interest your potential customers will add variety to your video ad.
  • Add a personal message. The message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
  • A little humor never hurts. Sometimes your own gaffes in making the video make it even more appealing.
  • Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer.
  • Make sure your customer knows how to find you. Don’t forget to include your phone number, address, website address and e-mail. If you have a brick and mortar location, you might even want to include a map.
  • Distribute your video in every way possible. Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website. There are online video services that will provide all of these services for a price if you don’t want to do it yourself.

You may think this sounds like a lot of trouble, but you do need video. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competition. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.

Filed under Video · 291 Comments »

April 27, 2010 @ 1:44 am

WHY IS VIDEO SO VALUABLE?

Here is an excerpt from an article the Video SEO guru from Animoto wrote. I thought you may find it useful.

Today, with the internet attracting a diverse audience ranging from the tech-savvy professional to the stay-at-home mom an increasing number of online marketers are turning towards video as the means to deliver their message.
There is just one fundamental problem – if we are relying more and more on video to showcase our connect and to sell our product then it needs to be discoverable. Unfortunately search engines tend to handle video content poorly – they cannot ‘watch’ it and extract keywords in the same way they scan a web page, so as internet marketers we must learn a new set of SEO techniques specifically geared towards video and rich media.
Lets review some techniques to help video work for you whilst still enabling good SEO.
Getting Your House in Order
The foundation of traditional SEO is your markup – your content needs to exist in your HTML pages as text which can be read by a search engine, crafted by a copy-writer for optimal keyword density. On top of that, semantic markup should describe the importance and structure of your content. A H2 tag at the top of the page obviously carries much more weight than a P tag towards the bottom of your page. Similarly, the UL, DL and OL tags should be used to group similar items together.
With video, similar principles apply, and there are several techniques you can use to make your content visible to search engines and other websites which may be interested in your content.
Facebook Metadata
Facebook has led the way with their sharing mechanism. Whenever you post a page on your Facebook feed, or you click one of those “Share on Facebook” buttons, their spider visits your page looking for content to share.
If you have video content on your page then you can add tags to your page which allows the content to be discovered. These are standard META tags which exist within the HEAD element of your page. For a complete reference of these tags, go here: Facebook’s developer wiki.
In addition to Facebook, this convention has been adopted by other social networks and content aggregators such as MySpace, along with search engines like Google.

Filed under Everything Video · 189 Comments »

April 27, 2010 @ 1:39 am

vADz Beta is Ready

If you are looking for a reasonably priced solution to self-generated video ads, check out www.vADz.com. vADz.com offers an end-to-end solution for only 19.95. You can create a video resume, enhance your classified ad, sell or lease your house or apartment. For $19.95 you get use of the video editor to create an ad, one month of storage, 250 free views and publication of your ad to the web.

Check it out and let us know what you think

Filed under Everything Video · 261 Comments »